When it comes to Small Business Telemarketing – more and more self employed professionals are realising that for their marketing plan to get results, they need to use the phone. Direct mail campaigns, email campaigns and the like will only ever get a low result – normally 1% and 5% at best. Yet a simple follow up phone call can turn all of that around!
Sure, it needs to be a well thought out telemarketing call. You must know when to make the Telemarketing call and what to offer. You need an understanding of why and how people buy as well as great communication skills and listening skills. The good news is that all of this can be learned quite quickly and then you can get the sales results you really want!
You can even consider hiring a telemarketer to do the work for you. Again, this requires some working knowledge of Telemarketing and you will need to provide training and the right working environment. You will find much of that information on these pages as well as in my ebook “Recruit, Train, motivate.”
Use your newfound small business telemarketing skills to:
- Work your database of both existing clients and past contacts
- follow up on any initial contact – like direct mailouts
- create your own interested leads
- make appointments with potential clients
Follow these links for more information on how to use Telemarketing to improve your Small Business.
– Telemarketing Lead Generation
