Why?
Basically, Telemarketing Lists are used as a tool to market potential clients in a variety of ways. For obvious reasons, we will focus on Telemarketing here.
It is worth mentioning though…. Telemarketing is more often than not a part of a sales process, it is rarely thewhole sales process. For that reason, you may like to read up on other sales lead generation ideas as part of a sales process as well as some sales skills.
So, back to Telemarketing Lists. Generally when we are Telemarketing we are either calling leads or lists. Sometimes we start with a list and then slowly make a few calls to turn a cold name on a list to a warm lead who knows who we are. More on that later….
The reason that using Telemarketing lists is so common in telemarketing is because it is:
- Simple
- Easy
- Targeted
Normally, lead generating will give you a more qualified customer than a list. This is because we have spent our time and money up front speaking to people to find out who is most suited to our product or service and building some level of interest in our product with the client.
When we work with a list however, we are normally buying a lot of names for a usually reasonable price. Then we need to work that list to find and to warm up potential clients. For that reason, a targetted list works to our favour and makes the process more streamlined.
All we have initially are qualified phone numbers. It is our job to turn these into something more.
Simple
Purchasing a Telemarketing List is quite a simple thing to do. Just do your homework and find a list that meets your budget and your demographic needs.
Easy
Buying a mailing list is easy. There are plenty of businesses online that sell an array of targetted and general lists. It can literally take just minutes once you know what you want.
Targetted
It is very achievable to buy a list that contains only people who you believe are your potential clients.
For instance, a roof restoration business may buy a list of home owners who earn over $50 000 per annum or a beauty salon may purchase a telemarketing list of women aged 22 – 60 years of age in a certain residential area.
By buying these targetted lists you eliminate valuable time wasting calling people who just aren’t suited to your product.
When you have sourced a Telemarketing List that is right for your business, you now need to figure out how best to utilise it. Personally, I prefer to warm the list up a bit so that I don’t need to “burn” through the list in a cold call fashion, like many businesses do.
This is not to say that cold calling doesn’t work, it does. It’s just that part of cold calling (especially if you are only making the one call) is accepting that you will have to make a lot of calls to get your result. This is a fine way to run a campaign, but it will use up names from your list quickly and will mean more rejection for the person doing the calls.
When I say I prefer to warm up the list, I really mean that I want to slow down the sales process and let the customer feel comfortable with my business and it’s product before asking them to commit to anything.
By working the list this way, you get far less rejection and a better overall result from your list. If cold calling gives you a 1 in 20 conversion rate, then warm calling will give you a 1 in 10 conversion rate.
